Once again, MSCHF is up to no good. Brooklyn's resident prankster art collective is back with another cheeky project, this time poking fun at the pomp and circumstance of luxury perfume. Enter: Smells Like WD-40, a fragrance modeled after the industrial lubricant.
MSCHF's "Eau de Industrie" is available at the brand's website for $48 a bottle, downright reasonable compared to the latest Frédéric Malle or D.S. & Durga drop. Of course, recreating the chemical-y smell of WD-40 doesn't necessarily require the expensive raw materials — such as oud, jasmine oil, and rose petals — often used to formulate fine fragrance.
